You may be using social media to post some of the same kinds of content that you host on your website, such as articles, photos, or promotions. Did you know that in addition to amplifying your message, social media can drive website traffic? For example, if your website supports e-commerce, you can promote a sale on social media and drive traffic to it.
体育投注注册A key is selecting the social channel that works best for your message—and that you can manage effectively. This will vary, depending on your business model and the audience you want to target. For example, LinkedIn is a good choice if you want to promote a white paper or webinar to a professional audience, while Instagram lends itself more to visuals, like product imagery.
“You can test to see where you get the most awareness, and that will help you see where you should devote time and resources,” says Jon Holbrook, Product Marketing Manager at Mailchimp.
When you build and maintain your website in Mailchimp, you can easily use that content in social posts, which you can also create and publish on the platform.
No matter where you post, make sure that you drive users to targeted pages, so there’s a clear connection between what they saw in the social post and the link they click on, notes Jon. “Your homepage is designed for a broad audience, so be specific with your landing pages.”