TJ Callaway launched in 2012 with a mission—to outfit men with clothing and gear to "live authentically." The brand grew quickly as an online store, followed by its first brick-and-mortar shop in Athens, Georgia opening in the same year. Now there are 12 locations, a successful catalog, and a continued focus on e-commerce.
To stay true to their brand identity, TJ and Creative Director Virginia Johnson knew that their marketing strategy had to match their spirit. After seeing multichannel success online with emails and digital ads created in Mailchimp, they sought another channel to reach their audience in a real and tangible way—and they found postcards.